The Yale Law Journal

Xiyin Tang


The Artist as Brand: Toward a Trademark Conception of Moral Rights

Xiyin Tang

122 Yale L.J. 218 (2012).

The Visual Artists Rights Act of 1990 (VARA) controversially recognized artists’ “moral rights” by protecting their work from alteration or destruction and by preventing the use of an artist’s name on a work he did not create. While moral rights are frequently criticized as …