The Yale Law Journal

Seth Grossman


Grand Theft Oreo: The Constitutionality of Advergame Regulation

Seth Grossman

115 Yale L.J. 227 (2005)

In recent years, companies have increasingly embraced alternative forms of marketing that deviate from the conventional advertising model. One new type of marketing that has received particular attention is "advergames." The term--a combination of "advertisement" and "video g…