The Yale Law Journal

Matteo Godi

Note

Beyond Nudging: Debiasing Consumers Through Mixed Framing

Matteo Godi

Mixed framing juxtaposes the positive and negative attributes of a product. For example, a label using mixed framing might characterize food as “90% fat-free / 10% fat.” This Note advocates that regulators embrace mixed framing as a middle ground in the battle between paternalistic and libertarian a…