The Yale Law Journal

Jacob Goldin

Essay

Which Way To Nudge? Uncovering Preferences in the Behavioral Age

Jacob Goldin

Behavioral Law and Economics has created a dilemma for policymakers. On the one hand, research from the field suggests a wide range of unconventional policy instruments (“nudges”) may be used to shape people’s voluntary choices in order to lead them to the option they most pref…

Note

Sales Tax Not Included: Designing Commodity Taxes for Inattentive Consumers

Jacob Goldin


122 Yale L.J. 258 (2012).

A spate of new research suggests that the salience of a tax dramatically shapes taxpayer behavior: the more salient a tax—i.e., the more prominent a good’s after-tax price—the more taxpayers respond. Policymakers make decisions about tax salience, whether they intend to or n…